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| Twitter logo. Image used with permission from https://about.twitter.com/en_us/company/brand-resources.html |
Not I.
For me, it's just one more place to share stuff without really reading what was posted in the first place.
So I view Twitter as a sort of electronic Chinese whispers or a really fast rumour mill (read more about Twitter's true nature here).
Essentially, Twitter is great for raising awareness and starting conversations on controversial topics that are well known already. Needless to say, ballroom dancing isn't one of them.
A search of the current popular hashtags for ballroom dancers were few and far between, as were regular ballroom Twitter users. Twitter seems to be popular only with corporations advertising ballroom dance stuff, rather than, for example, ballroom dance 'celebrities'.
Search on Instagram though, and there was a plethora of images and videos from many involved in the ballroom dance world. Given that dance is such a visual feast, it's not surprising that Instagram is the preferred platform over Twitter for dancers.
So how should ballroom dancers use Twitter to 'get noticed'?
Never fear, I've done some research and experimentation for you via my new Twitter account, digitaldancerdefined.
1. Find hashtags that are trending, at least in your bubble world. This week, it was #ballroomdance, #ballroom, and #dance.
2. Find hashtags that are trending that have nothing to do with your world. For example, one of my posts was about self-image and Instagram so I would use tags like #instagram, #selfimage, and maybe even something vague like #inspirational or #fitinspo.
3. Find content that has been re-tweeted already, re-tweet it but add new hashtags and an extra link, like a video.
See below for some examples:
Ironically, none of the above has worked for me so far. The tweet that received the most amount of impressions, by far, was retweet #2 with the video link. However, as this was a recent news article it is not surprising it received 'impressions'.
So how should ballroom dancers use Twitter to 'get noticed'?
Never fear, I've done some research and experimentation for you via my new Twitter account, digitaldancerdefined.
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| screenshot of my Twitter homepage. CC BY-NC-SA 4.0 |
1. Find hashtags that are trending, at least in your bubble world. This week, it was #ballroomdance, #ballroom, and #dance.
2. Find hashtags that are trending that have nothing to do with your world. For example, one of my posts was about self-image and Instagram so I would use tags like #instagram, #selfimage, and maybe even something vague like #inspirational or #fitinspo.
3. Find content that has been re-tweeted already, re-tweet it but add new hashtags and an extra link, like a video.
See below for some examples:
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| Retweet of a tweet #1 - CC BY-NC-SA 4.0 |
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| Retweet of an article #1 - CC BY-NC-SA 4.0 |
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| Retweet of a tweet #2, video link also included. CC BY-NC-SA 4.0 |
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| Retweet of an article #2 |
Ironically, none of the above has worked for me so far. The tweet that received the most amount of impressions, by far, was retweet #2 with the video link. However, as this was a recent news article it is not surprising it received 'impressions'.
Another consideration needs to be the topic itself, ballroom dancing. As mentioned before, it's a niche topic that will only appeal to a small number of people, comparatively speaking. So, as these guys found out, it's best to talk about your sub-topic under a much bigger umbrella - in my case, share online space with the ballet/jazz/tap/street dancers of this world.
My conclusion? As this particular Twitter account has only been up and running for a few weeks I believe it takes time to build digital credibility.
Lots of tagging, retweeting and @-ing needs to occur before I can start to hope to build an audience.
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